Description
Full color 9 1/2″ x 13″ ad that shows three couples on “the picnic”. These people have found a picnic table under a group of small trees next to a creek that is rolling peacefully by. One of the men has rolled his pant legs up and waded barefoot into the water where he stands ankle deep with a cold can of Budweiser in his hand while another man tries to focus his camera on the man who seems to be enjoying his day the most. The ad headline says that a day this good and friends this special, well, “this calls for Budweiser“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 16, 1963 Life magazine & August 10-17, 1963 Saturday Evening Post.
