Description
Full color 9 1/2″ x 13″ ad for Budweiser Beer. A man is sitting near the edge of an old wooden dock on a calm lake on a clear Fall day looking around as he holds a can of Budweiser with his fishing pole sitting unused next him. He seems to be there for the relaxation, not for the fishing. The headline says that “This calls for Budweiser at the lake…”. It then says that “How lucky can you get? The big ones are biting, it’s a peach of a day, and out here the Budweiser tastes even better”. Sometimes it’s what you are doing that is relaxing.
Source: April 6, 1962 Life magazine & May 8, 1962 Look magazine.
