Description
Full color 10″ x 14″ ad that has a peaceful scene considering how traumatic the time overseas was. The scene was taken on a photo and showed one older couple sitting on the ground eating and drinking beer while another, a younger couple, was standing behind a tree and quietly talking. There is a portion of a line written on the card, “and remember those swell picnics in Birch Grove?”. The ads words begin “Remember the picnic we took Mary on?…How is the garden doing this year?…Sure could go for one of Mom’s apple pies..”. This is from a letter written home from a son who is over fighting in the war. It talks about how he writes home and asks about something little, something far away, something every one else has forgotten. After a few paragraphs of this the ad gets to how important it is to be able to have a beer and all of the little things that go with it. They write this in the hopes that as many as possible will be able to return home.
Source: June 19, 1944 Life magazine.
