Description
Black and white 9 1/2″ x 14″ ad that reminds us of another of the freedoms that we were fighting for, the freedom to drink Beer. There is a drawing of a young man named Bill who is lying on his bunk reading a letter from home that he has already read. On the wall behind him is a hat and a pair of snowshoes and through the window is visible a steam shovel which seems to be working. The caption under the picture reminds us that “Morale is a lot of Little Things” and the text tells us that a letter from home, when you are far away, can be one of the most important morale boosters. It then says that “millions of Americans attach a special value to their right to enjoy a refreshing glass of beer” and the right to do this is one of the little things that help Morale.
Source: October 26, 1942 Life magazine.
