Description
Full color 9 1/2″ x 13″ ad for “New Breck Concentrate Shampoo the only concentrate that lathers fast, rinses easily & leaves your hair Breck-manageable, too”. There is a picture of a lady taking a shower and she has her eyes closed, the full container of Breck Shampoo in front of her face and her wet hair streaming over her face. The ad has eight numbers to it, each relates to something important. Number one says that it will give you Instant Lather in the palm of your hand. Number two says that you don’t even have to work up a lather with Breck Concentrate. Number three says that rinsing is easy too. Number four says that there is an exclusive conditioning agent that makes your hair easier to manage. Number five claims that Breck gets beautiful results. Number six claims that the Breck helps to control dandruff. Number seven claims that it is made for smart shoppers. And number eight claims that it has formulas for everyone.
Source: November 27, 1964 Life magazine.
