Description
Black and white 9 1/2″ x 13 1/2″ ad for Bostonian Walk-Fitted Shoes. This ad has a photo showing a well-dressed woman looking at a man who is sitting on stairs as the headline states “and there you are…in famous Bostonians (The shoe with the dress rehearsal)”. The text then says that “Walk-Fitted Bostonians. Your very first step says ‘Relax.’ You’re in for solid comfort from the start. Here’s how: Trial models are made by hand. They’re walked in by expert shoe men. Checked. Corrections noted. Then…the fit-perfect shoe is made…ready for you. As a final touch, each shoe is scientifically pre-flexed. They’ll ‘give’ with your first step, for Bostonians have already had their dress rehearsal in comfort. Try them. Most styles &17.95 to $29.95″.
Source: November 5, 1956 Life magazine.
