Description
Three color 9 1/2″ x 13 1/2″ ad for their House of Lords Gin with stage and screen star Rex Harrison. The ad has a picture of him, resplendent in a tweed coat and hat, holding up a glass containing this product and giving it a contented stare. The headline says that “Rex Harrison reports from London on the *Gentleman’s martini“ and the asterisk in the phrase indicates that this drink must be “Necessarily made with Booth’s House of Lords Gin“ which has to be imported from England. The text begins by saying that Mr. Harrison “naturally demands perfection in every phase of life – including a Martini” and that he, as well as other British experts, believe that the proportions of gin and vermouth may vary according to a person’s taste, they are “in general accord that the gin must be Booth’s House of Lords“. Least the reader worry about the availability of this product, we are told that it is “sold in every civilized country”.
Source: June 1959 Holiday.
