Description
Black and white 4 3/4″ x 4 1/4″ ad for their popular lure that has set World, National and Local records since 1955. The ad has headlines that say “Results speak Louder than words!” and that the lure “Runs DEEP where the Big Ones Sleep” above a list of records and prize winners that were done using this lure.
Source: June 1962 Field & Stream.
