Description
Full color 9 1/2″ x 13″ ad that wants us to know of the Quality of Body By Fisher. There is a picture of the back seat of a General Motors automobile that is occupied by a little girl with red hair, smiling in excitement, and a white French Poodle. In the front seat, the long arm of a lady with elbow-length gloves, is reaching over to lock the door on that side. The headline says that the “Fisher closed door policy: Lock it once and you’ve locked it three times”. The description in the text tells us that “Just a quiet “click” of a pushbutton triggers Fisher’s tenacious door lock, a rugged fork bolt design that locks out the world three ways. Clamps the door shut with a grip of steel. Anchors it securely against stress. Safeguards it against unwanted entry. Comforting thought when you buckle the kids in the back. So much of the buy is in the body. And Body by Fisher“.
Source: April 22, 1966 Life magazine.
