Description
Full color 7 3/4″ x 10 3/4″ ad that gives another exaggerated example of how life is when you smoke a cigarette that is as long as a Benson & Hedges. This ad has a picture of a housewife in the dark basement with a flashlight in one hand and a screw-in fuse to replace the burnt-out one in the other. Her flashlight is aimed up enough so that we can see the fuse box, the Benson & Hedges cigarette between her lips with the bent end from contact with the fuse box and the sheepish look on her face as she glances towards the camera. The caption calls this “America’s Favorite Cigarette Break” and, in a small picture in the lower right corner, are seen the Menthol and Regular packs of this product.
Source: May 20, 1974 Newsweek.
