Description
Full color 7 3/4″ x 10 3/4″ ad that shows that, even in relaxation, you have to keep your eye on your Benson & Hedges cigarette. Pictured in the ad is a scene on the water with the sun setting in the background and two men are on a fishing boat. The one man has caught a feisty one and his rod is bending as the other man stands behind him looking on with interest. As the fisherman pulls his rod back and forth to take up the slack and work with the fish, one of his pulls has brought the rod back too far and his Benson & Hedges cigarette has bent itself on the base of the rod. This may be “America’s favorite Cigarette break” but this gentleman needs a light.
Source: May 1973 Playboy.
