Description
Black and white 9 1/2″ x 13″ ad for the Quality built into each and every one of their watches. The ad has a picture that shows close-ups of a Man’s watch and a Ladies watch. The headline reminds us that “Every Benrus is unconditionally guaranteed for 3 full years!” and continues by telling us what the guarantee doesn’t have: fine print, ifs, ands, buts or hidden escape clauses.
Source: June 5, 1962 Look magazine.
