Description
Full color 9 3/4″ x 13 1/4″ ad for the Bell Telephone System. This ad shows another way that Long Distance Calling could keep families together. The scene is of a young boy, wearing a new football outfit, taking the time to call, with his mother and father beaming approvingly, and say “Thanks, Uncle Joe, for the football suit”. The ad then says that “Everybody in the family enjoys these Long Distance visits. Young Tom gets a chance to thank his favorite uncle for a birthday gift. Mother passes along the family news. Dad gets on the phone and talks over plans for remodeling the house. At both ends of the line, there’s pleasure and satisfaction. You’ll feel it, too – when you call your folks Long Distance”. It does have a little chart there that tells just how much the Station to Station rates for the first three minutes for calls from one city to another, only five of them.
Source: October 3, 1960 Life magazine.
