Description
Black and white 9 1/2″ x 13 1/2″ ad that lets you know just how special the men that drive the Bekins trucks really are. The picture shows a traffic light on a four lane road where a Bekins moving truck is stopped next to a man in a shiny Jaguar. The caption under the Jag, indicating the man in the driver’s seat, says “The Harvard Law School graduates 1 out of 6 applicants”. Under the Bekins truck the caption says that “The Bekins Driver School graduates 1 out of 10 applicants”. The text begins by saying “We’re not knocking Harvard” and then goes into detail about what they require of anyone who wishes to drive for Bekins. It talks about the experience and equipment needed before they can even start to be trained. That must be why they call themselves The Professionals.
Source: April 19, 1968 Life magazine.
