Description
Three color 5 1/4″ x 13 3/4″ ad that is for Beech-Nut Peppermint Gum. This ad has a headline saying “Police Report!” and the photo shows an officer on horseback being interviewed by a lady reporter as, the headline under them says that “3 out of 4 prefer the flavor of Beech-Nut Gum“. The box under this says that “203 out of 269 Police prefer the delicious Peppermint flavor of Beecn-Nut Gum“. The text says that “The extra goodness of delicious Beech-Nut Peppermint Gum has been tested by an independent fact-finding organization. (Here’s the way it was done): 269 policemen in 15 different cities were questioned. Various brands of peppermint chewing gum were brought in local stores and identifying wrappers were removed. Each policeman was given two different brands (Beech-Nut and one other, both unidentified), and asked to report which stick he preferred. Result: 203 out of 269 (3 out of 4) preferred the peppermint flavor of Beech-Nut Gum to that of other brands. Try the yellow package of Beech-Nut today. You’ll enjoy its delicious long-lasting peppermint flavor”.
Source: April 28, 1941 Life magazine.
