Description
Black and white 9 1/2″ x 13″ ad for this Revolutionary new hair dressing for men. The ad has a large photo of a man’s hat that looks like it has been sitting in water. There is a band of grease stains around the bottom of the hat with a black arrow pointing out an area of intense concern. The headline under this says “Wives: Make him a gift of this amazing new hair preparation that ends this problem”. The major headline says that this “Revolutionary new hair dressing won’t grease-stain your hat!“. It is claimed that it “Keeps hair naturally neat all day – avoids that “slicked-down” look and leaves no oily stain!” The ad claims that there are two special ingredients in this stuff but it doesn’t bother telling what they are.
Source: September 20, 1954 Life magazine.
