Description
Black and white 4 1/4″ x 13 1/2″ ad for Barbasol for Modern Shaving, “For modern shaving No Brush – No Lather – No Rub in”. There is a picture of a very pretty girl, smiling in an attention-getting way, and the headline has her saying “I’d like your check Old Boy – if you had a Barbasol face”. It then says that “No woman likes to see a man’s face getting old and wrinkled when he’s still in his prime. What has this got to do with Barbasol? We’ll answer you with another question. Why do men in the tropics look old at forty? It’s the sun – the hot sun drying out the skin, making it wrinkled and old looking. Old-fashioned shaving methods work the same havoc with skin. Containing alkalis, they tend to bite, dry and wrinkle it. With Barbasol, it’s an entirely different story. Being a cream, Barbasol smoothes and refreshes and leaves the skin feeling soft, looking young after every shave. Get a tube of Barbasol today, try it for two solid weeks, and see how much smoother and younger your face looks. Get yourself a Barbasol Face and keep the ladies happy. What need to mention that Barbasol gives the finest, cleanest, sweetest shave a man ever had! The fact that it is America’s largest-selling shaving cream speaks for itself. Large tube, 25 cents; Giant tube, 50 cents; family jar, 75 cents. And five scapel-sharp Barbasol Blades for 15 cents. At all drug stores”.
Source: May 17, 1937 Life magazine.
