Description
Full color 9 3/4″ x 13 1/2″ ad that has a drawing of a party and two men are raising their glasses of Ballantine beer and one man says to the other “I had no idea ale was so wonderful” as the other replies “It isn’t ordinarily, that’s Ballantine Ale”. The ad continues by saying that “The popular host these days is likely to be found behind a well-filled tray of sparkling green bottles…serving his guests Ballantine – the light ale. This delightfully different ale…so light and refreshing…blessed with such an abundance of flavor, of goodness and character…has become America’s favorite by four to one. Next time, do you guests proud. Make it Ballantine Ale all around…the light ale millions prefer. It gives you so much more…in flavor and satisfaction”.
Source: July 5, 1954 Life magazine.
