Description
Three color 5 1/4″ x 13 3/4″ ad that is for Ballantine’s Ale. This ad has a three-frame cartoon that may have something to do with the fact that they use a three-ring symbol. In the first frame there is a man putting a ring on his door that is marked Purity. In the second frame he is hooking a second ring next to the first one, but this one is marked Body. Then, in the third one, he has attached a third one, below the first two and this one is marked Flavor, and he has stopped and is holding his hand in the OK symbol. “For festive occassions – for holiday hospitality – tens of millions of Americans have their own idea of a sound and proper drink. Following the century-old tradition, they drink Ballantine’s Ale. They judge it as Peter Ballantine did in 1840 – one drink to test its PURITY…a second for BODY…a third for FLAVOR. Like Peter Ballantine, they observe the 3 moisture rings left by the glass on the table – and hail his famous trademark”.
Source: December 18, 1939 Life magazine.
