Description
Full color 10″ x 13 1/2″ ad that is for Bacardi Puerto Rican Rum. Shown is a table where there are four people, a man and three well-dressed women, sitting all facing the camera. They are all enjoying the pleasures of two different bottles of Bacardi rum and there are at least eight different glasses of different drinks. The ad headline says that “Bacardi rum is so “mixable”…It’s a one-brand bar”. It then says that “The Bacardi rum is ready, and you’re invited. Big, bold highballs. Light and sassy Daiquiris. Cool tonics and colas. Magnificently dry martinis. Beautiful Bacardi Cocktails. Even Bacardi Parties where every guest can have his own favorite drink and no two alike! That’s mellow, “mixable” Bacardi style. Enjoy it!”
Source: May 26, 1967 Life magazine.
