Description
Full color 10″ x 13 1/2″ ad for this tasty delight from Curtiss. The ad has an older magician who, to his surprise and delight, has conjured a stream of Baby Ruth coming out of his magic hat. The ad headline calls them “Wonderful! bite after bite…” and the text reminds us that “Baby Ruth is famous for its happy flavor-combination…creamy, old-fashioned fudge, smooth caramel and toasty-fresh-peanuts”. The ad also shows the famous sequence that starts with a wrapped bar, followed closely by one with a good-sized bite taken out of it, one with several bites missing, one with several more missing and, finally, one with just a single bite left.
Source: February 9, 1962 Life magazine.
