Description
Black and white 5″ x 13 1/2″ ad for their Reducing Plan Vitamin and Mineral Candy. Shown at the top and in several smaller pictures is Joan Caulfield. The headline asks “Too Fat? Joan Caulfield has news for you!” and makes the claim that it is “Guaranteed – A lovelier figure with the very First Box”. The text makes the normal claim, still being used, that you should eat one of these before a meal and it will curb your appetite. The price given is $2.98 per box.
Source: October 1952 McCall’s.
