Description
Black and white 9 1/2″ x 13 1/2″ ad for the complete insurance that you can get from the Allstate Insurance Companies. This ad is headlined “Better Home Protection” and it is showing a home owned by Mr. and Mrs. Paul Scheller on fire. “One low-cost Allstate Homeowners Policy can give you the kind of protection that most homeowners need but don’t have”. It then says that “Whether you own or rent you may be headed for a major financial headache unless you take a long, hard look at your present insurance protection. Realty and insurance experts estimate that 6 out of 10 homeowners are trying to get by with just fire insurance on their house. Fire insurance is fine, but it can’t help out if a delivery man slips on Junior’s roller skates and decides to sue. You need liability protection to safeguard you against this hazard. Most homeowners don’t carry theft protection, either. And a good night’s haul for a burglar could easily set you back 100 times the cost of protection”. The rest of this ad is filled with more ways that Allstate can help you.
Source: June 6, 1960 Life magazine.
