Description
Black and white 9 3/4″ x 13 1/2″ ad that reflects the fact that “All the parts that make a watch fast or slow have been left out of the Accutron movement”. Amazing! There are two pictures, blown-up, of parts that are no longer used. They show the “Old-fashioned balance wheel is still used in all wind, self-wind and electric watches. It is not used in the Accutron movement”. Then they show the “Accutron tuning fork keeps virtually perfect time and comes up with the first guarantee of accuracy ever given”. It then says that “The balance, wheel, springs, staff and screws in your present watch are mechanical parts. A speck of dust can upset them. So can congealed oil. And normal wear. We do not use these parts in the Accutron movement. Instead, a tiny tuning fork keeps time through vibrations, dividing every second into 360 equal parts. (Your present watch divides a second only into 5 parts.) Accutron time is so precise that we guarantee average daily accuracy within 2 seconds. And we know owners who have not gained or lost this in 2 months. You might also like to know that the U.S. uses Accutron movements in satellites. And that the Air Force has issued them to all X-15 pilots. However, don’t let this make you think that Accutron prices are higher than any other fine timepiece’s. (Remember, we left a lot of parts out.)”.
Source: May 8, 1964 Life magazine.
