Description
Three color 5 1/4″ x 14″ ad for their Permanent Anti-Freeze. There is a drawing of a Walrus sitting on an ice floe while wearing a coat, a scarf, gloves and smoking a pipe. He is smugly saying “Let it get cold” as the name 60 Below is present below him. The text talks about it protecting your car down to 67 degrees below and claims that if your radiator loses fluid you only need to add water and you will be brought back to its original strength. In addition to the protection from freezing it is claimed to not boil away.
Source: October 26, 1942 Life magazine.
