Description
Black and white 9″ x 13 1/2″ ad for their Copper Shingles. This ad has a photograph of the front of a house that has had Kenmar Copper Shingles installed as well as a magnifying glass held up to appreciate the perfect fit and another view that shows two sheets of this product waiting to be installed so you can see the construction. The headline claims that “No Other Roofing enjoys all four of these important Qualities” and the text lists the four items along with providing information about them. The first Quality that it mentions is Permanence and it claims that most of their roofs will outlast both the House and the Mortgage. Next it talks about Beauty as in matching the color schemes and mentions that their copper roofs are available in Copper Green, Copper Brown, Bright Copper or Lead Coated Shingles. Next the ad mentions Protection and talks about being Fireproof and how “Properly grounded, they are ideal protection against lightning”. Lastly the text mentions Economy. It warns that “the first cost of a Kenmar Roof is more than less enduring types of shingles” yet the extra years of service that should be realized will make that initial cost a bargain. They also mention that “Any good roofer can properly lay them”.
Source: February 1937 Town & Country.
