Description
Black and white 9 3/4″ x 13 1/2″ ad for Miller Tires. This ad has a drawing of a two-person convertible driving along the road with the driver making a hand signal for a left-turn. The headline of the ad says that he is “Geared-To-The-Road…Means Safety“. The ad then says that “Sure protection against skids on wet, slippery pavements…the positive ability to hold the road! That’s what you need for real Safety! – and that’s what you get in Miller Deluxe Geared-To-The-Road Tires. For a generation this famous tire with its equally famous Geared-To-The-Road Tread has been a quick, sure stopper – and quick to grip the road when you start again. No secret about it. You can readily see how the strong, V-shaped cross ribs of the tread hold the road like gears in a cog-wheel. And the specially compounded rubber is so live and tough these “gears” last through the long mileage Millers always give you. Of course, there’s more to a tire than the tread. So Miller puts this quick-stop tread on a body of exceptional strength and ruggedness – built for safety, for a comfortable ride, for long sure service on any car. There is extra protection against the hazard of blowouts – extra strength and reinforcement at every point where severe strains are likely to take place. Miller Deluxe Geared-to-the-Road Tires are made to insure safety, even when the conditions are most severe”. At the bottom of the ad, just under where it says Miller Tire, it claims that “1937 is Miller’s 45th Year in Rubber”.
Source: June 21, 1937 Life magazine.
