Description
Black and white 10″ x 14″ ad for their Super DeLuxe tires that come with a Road Hazard Guaranty. There is a drawing of a car going from an unpaved section of road onto a paved section in such a way that the tire hits at a bad angle with a Scuff-Scrape-Slice. The caption says that an incident such as this would be “…no loss to the holder of a Lee Road Hazard Guaranty“. The text gives examples of what it covers and mentions that this guaranty was for 15 months from the time you bought the tire. The ad makes the claim that when you buy a Lee tire, you get “Every Extra – Except Cost”.
Source: June 30, 1952 Life magazine.
