Description
Full color 9 1/4″ x 13″ ad for their Lifeguard Tires. The ad has a picture of a car on a country road that is labeled as having an all-steel body, safety glass, 4-wheel brakes and a question mark over the tires. The ad headline warns you that “Most cars have these 3 safety features…The 4th is up to you“. The information in this ad explains how these “Lifeguards make a blowout harmless”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: April 30, 1945 Life magazine.
