Description
Full color 9 1/2″ x 13 1/2″ ad that talks about The most important 30 seconds in the life of your car!. Pictured in the ad are three time periods, ten seconds apart, in the life of your car. The first is at Ten Seconds when it says “In 10 seconds, your Shell Dealer lifts the hood and removes your dip stick”. The second picture is at 20 Seconds when it says that “only 10 seconds more to check the oil level”. The third picture is marked 30 Seconds and it says “and another 10 to ask “When did you last change your oil?”. The text asks “In just 30 seconds your Shell Dealer can make this vital check. Remember, even if your engine has a safe level of oil there’s a good chance you need an oil change. That’s because your oil has become contaminated with sludge, metal particles and carbon. Why you should change to X-100 Premium Shell X-100 Premium gives perfect lubrication from the word “go” because it’s a 3 motor oils in one. It’s light a light oil when you start your car…lets your engine turn over easily. As your engine warms up, it performs like a medium oil…gives moving parts the exact lubrication needed. And at high speeds, X-100 Premium acts like a heavy oil…won’t thin out dangerously. And this fine motor oil does more. It keeps your engine cleaner…keeps metal surfaces rust-free. Your Shell Dealer is the man to see”.
Source: June 6, 1960 Life magazine.
