Description
Full color 9 1/2″ x 13 1/2″ ad for their Anti-freeze and the Contest they were running to get you to buy it. There is a picture of a startled man with traces of lipstick-coated kisses all over his face and the headline says you can “Win a mink coat for every woman in your life from Zerex Antt-freeze“. The text takes away some of the grandeur by saying that you can outfit only five women but you will receive $10,000 or $25,000 if you would prefer to pass on the mink coats. It talks about how easy it is to enter and mentions the other prizes you could receive before using the last sentence of the ad talking about their product by saying “No other anti-freeze known, no other anti-freeze made protects your car better than Zerex“.
Source: September 25, 1964 Life magazine.
