Description
Studebaker Champ Pickup – Three color 9 1/2″ x 12″ ad with a photo of a man lettering the side of a new Red Champ Pickup while a proud man and his wife stand watching. The ad headline calls it “America’s lowest priced Pickup – Bar None!” and says “Brand new Champ by Studebaker. Handy, husky-built beauty – yours for thrift and rugged duty”. It talks about offering 1/2 ton and 3/4 ton pickups (5,000, 5,200 and 7,000 lbs G.V.W.) and calls these vehicles both handsome and husky. There is also a large list called “Features of the New ‘Champ‘”.
Source: May 16, 1960 Life magazine.
