Description
GMC Pickup – Full color 9 1/2″ x 13 1/2″ ad that wants to explain to you how, even though the GMC Pickups are $49 more “than the others”, they are more than worth it. We see in the ad a Blue GMC Pickup whose body is floating above the frame and the headline says “The price of this GMC Pickup is $49 more than others. (But don’t raise the roof. Let us.)” There are arrows pointing toward eight points of interest on this vehicle with explanations for each telling us what about these is more special about the way that GMC makes their trucks.
Source: August 27, 1965 Life magazine.
