Description
Ford Pickup – Full color 9 1/4″ x 12 1/2″ ad has several views of a Blue Pickup in action and showing off several of it’s features. The largest picture shows a man who has driven his truck up to a construction site and is busy unloading boxes of building materials for the carpenters to use. Smaller pictures show the “Stronger, quieter cabs”, the longer 128-inch wheelbase and the “New one-hand Styleside tailgate”. The ad headline calls it a “Tough Ford but man, how gently it rides and handles!”. The text also brags that “Independent engineers ran five ’63 Fords 100,000 miles each at an average cost of 3.2 miles for gas, oil, tires, preventive maintenance and repair”. It then claims that the “’64s are even better”.
Source: May 1, 1964 & June 26, 1964 Life magazine.
