Description
Ford Pickups – Full color 10″ x 14″ ad for the “Big 3 in pickups, low 3 in costs – Ford“. The ad then says that “Only Ford gives you 3 Pickups to pick from! Only Ford keeps costs so low!”. The three trucks that they were offering you were the Falcon Ranchero, the new Styleside Pickup and the new Econoline Pickup. This is what everyone was looking for, a selection of trucks. The Falcon Ranchero was a compact truck with compact costs. It is claimed to have all the flair and fashion of a Falcon car with all of its riding comfort and handling ease. A truck with up to 30 mpg. The new Styleside Pickup was everything you would want in a truck: 6 or V-8, 5 transmissions to choose from and a 6 1/2″, 8 or 9 foot bodies. The Econoline Pickup gave you maximum economy in a pickup truck with a 3/4 ton capacity. Gives up to 30 % better gas mileage than a 1/2 ton truck and saved on oil, tires, on replacement parts and even license fees.
Source: June 2, 1961 Life magazine.
