Description
DeSoto – Full color 10″ x 13″ ad that highlights their Sports Swivel Seats that De Soto introduced. There is a somewhat overhead picture of a Light Colored Convertible with the top down demonstrating just how easy it is for a Lady to enter or exit this car without having to worry about hiking-up her skirt. The headline says “Bless De Soto for making seats that let you step out like a lady!” and, in the picture, both front seats are shown in the swiveled position so it will be obvious to the reader what to expect. The text speaks mostly about the Swivel Seats but does mention the “smartly styled” interiors as well as the “magnificent ride…roominess…and power”. The ad maintains that a De Soto is “The smart way to go places”.
Source: February 16, 1959 Life magazine.
