Description
1966 Renault 10 – Black and white 10″ x 14″ ad that introduces “The Renault for people who swore they would never buy another one”. Those words comprise the top 40% of the ad and most of the rest of the ad is writing except for a picture of a Renault 10 in the bottom right side of the ad. The words in the ad display some sorrow that they have not created as good of a car as they could. They now use a thicker steel, more paint and rust proofing and they use 25% more line inspectors. Then they went to work on the dealers. They felt that any dealership should just use genuine Renault mechanics and that every part was available for it. They had the Renault 8 cars but they now have the Renault 10. It is very comfortable, has many engine improvements and only costs $1647.
Source: November 4, 1966 Life magazine.
