Description
1967 Fiat 124’s – Black and white 9 1/2″ x 13″ ad for a Family car that is an Import. The ad has a picture that shows a Fiat 124 Four-Door Sedan ($1798) parked next to a Fiat 124 Station Wagon ($1998) with a family of three, who are wearing space helmets, looking at them with smiles on their faces. The ad asks “Quest for space? A trip to the moon?” and claims that you can “Get that King-of-the-Road feeling with the really high adventure in travel” with Fiat. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 26, 1967 Life magazine.
