Description
VW Bus – Full color 10″ x 13″ ad that tries to put into a proper relationship the size of the VW Bus as compared to other Station Wagons. The ad features an overhead photo of three different vehicles: a VW Bus and two conventional station wagons. The ad headline explains “The Volkswagen Station Wagon: Bigger than the biggest, smaller than the smallest.”. The ad text discusses the ways that these vehicles are different and how the VW Bus is different in better ways. It talks about being able to “carry more” yet being able to “park more easily” and reminds you of the fact that any VW will be more economical.
Source: July 16, 1965 Life magazine.
