Description
VW Bug – Black and white 10″ x 13″ ad that serves a dual purpose, to let you know how completely these cars are inspected and to give you an idea of some of the fun things you can do when you own a VW Bug. The ad has a picture of a VW Bug coming at the camera through a muddy field and the mud is flying from both sides of the car as it splashes along. The headline simply says that “Every new one comes slightly used” and the text goes into more complete detail such as the number of inspectors, the number of them that are women (a sexual harassment charge these days) and how many different inspections are done. It talks about the number of miles each car is driven on a special test stand, the number of times the ignition keys are turned on and the number of times that the torsion bars are twisted. It mentions other general ways that each VW Bug is tested and claims that “200 Volkswagens are rejected every day”.
Source: June 14, 1968 & November 22, 1968 Life magazine.
