Description
VW Bug – Black and white 10″ x 13″ ad that concentrates on the Affordability of these cars. There is a simple picture of a dark VW Bug against a light background with the headline urging you to “Live below your means”. The text explains how you will start out on your savings with a low purchase price ($1699) and continue with less oil, no antifreeze and great gas mileage. The more you drive it, and you will drive it for years, the more you will save.
Source: April 19, 1968 Life magazine.
