Description
VW Bug – Black and white 9 1/2″ x 13″ ad that brags about how much this car has improved since it first began. The ad has a photo of a shiny VW Bug facing the camera with the driver’s side door opened and the ad headline telling us that “15 years ago, this car was nothing to brag about.” The text reminds us how noisy the original model was and how difficult it was to shift. It then explains how much sense it made to keep the same basic design and work on correcting each and every fault. So 15 years later they claim to have made over 3,000 changes, 128 this year alone, and are pretty happy with what they now have to offer.
Source: April 20, 1962 Life magazine & April 24, 1962 Life magazine.
