Description
VW Bug – Black and white 9 1/2″ x 12 1/2″ ad that eliminates the possibility of there ever being a two-tone, over-chromed VW Bug rolling off of the assembly line. There is a picture of such a car in this ad and the headline simply says “Never”. They admit that the chromed version does not look bad but it doesn’t make the car work any better. That is one of their rules-of-thumb in building the new models as well as not making the car any bigger. They do admit that this year they did make the tail lights bigger. They are proud of the fact that they did not even install a chrome piece that spells out their name, choosing instead to have the circular emblem. They reason that, “After all, we can’t let 600,000 Americans go riding around in unidentified cars”.
Source: October 10, 1961 Look magazine.
