Description
Dodge Coronet V-Eight 4-Door – Full color 9 1/2″x 14″ ad touting what has been called “The Action Car for Active Americans”. The top picture, under the headline indicating that this car was “Built for Action”, shows a Four-Door green car driving away from a day of skiing with four adults while several more have stayed and are waving. They claim this car is “Styled for Action” indicating that the “Deadweight is done”. They talk vaguely about how much wasted room there is and how they have improved the car. The only true measurements they come up with is for having 11 cu. ft. more luggage room. The text says that “Inch for inch and pound for pound, it’s the greatest action car ever produced.” In several places they mention the Red Ram V-8 engine which will surge into it’s 140 h.p.
Source: February 16, 1953 Life magazine.
