Description
Black and white 5 1/4″ x 13 3/4″ ad that is for the Nabisco 100% Bran Double Milled Breakfast Cereal. At the top of the ad, there is a cartoon where the man seems disgusted and the wife is holding up her finger as the caption reads “Mary puts an end to “breakfast blues””. There are two drawings below this one, the one on the left has the man holding up his hand in disgust as the wife is handing him a bowl of cereal. The ad claims that he, Tom, says “Bran may be good for me but its flavor gives me the blues”. His wife, Mary, replies “This kind won’t. It’s Nabisco 100% Bran, made by the folks who bake Ritz Crackers. They sure know how to make foods taste good”. In the next picture, Tom has a very happy look on his face and he is speaking to Mary. “Say…maybe you’ve got something here…It’s good”. Mary, standing there with a coffee pot says “Of course. And notice how small the bran fibers are! They’re double-milled…that makes them finer, less likely to be irritating”. The text then says that it’s “So mild-acting because it’s double-milled”. I have left out a lot of the text in an effort to make it readable.
Source: June 19, 1944 Life magazine.
