Description
International Pickup – Full color 9 1/2″ x 13″ ad for some of the Better Ideas they feel will make you want to buy their product. There is a picture of a Blue/Gray IH Pickup being driven down a rural road as the sun sets behind it and the row of trees. The headlights are on and working fine and the smaller picture in the ad shows a male hand opening the glove box door to expose the easy-to-reach fuse box. The headline says “International pickups…have the fuse panel where you can find it”. The text mentions the ease with which fuses can be seen and changed with this vehicle, talks about the extra room designed into the seats and the special steel used on the major engine parts. The text mentions that International has 141 different light-duty truck models available and reasons that having this many models allows them to build “a specific model for every job”.
Source: April 21, 1964 Look magazine.
