Description
Full color 9 3/4″ x 13 3/4″ ad that is for the Kodak Instamatic 104 Camera. This ad starts off with a picture of everything that you would get with your purchase of the Kodak Instamatic 104 Camera. First we see the box, standard box. Then we see the camera, then a flash cube, then a strap, then a film reel and then two batteries. Then we see the headline that says we have a “Colorful Spring Outfit. Less than $20”. The ad tells us, “It’s all there. Everything to catch the colors of spring. Beautifully, and so easily. There’s the famous Kodak Instamatic 104 camera that loads instantly. No threading. No fumbling. There’s the Kodak color film you just drop in. And the pictures you get – beautiful, sharp, full-size color snapshots. Color slides, too, when you want them. Or black-and-white snaps”. The ad goes on with more features.
Source: May 12, 1967 Life magazine.
