Description
Black and white 9 1/2″ x 13 1/4″ ad for New York Life Insurance Company. This ad has pictures of a family’s life placed in pieces of a jigsaw puzzle and the headline says that “Your family’s future will be less of a puzzle…if you take out enough life insurance now!”. Pretty good thinking. The subheadline says that “An ample amount can help make your plans come true. Here’s how your New York Life Agent can assist). The text then says that “Although no one can predict the future, almost all family men prepare for it – through life insurance. And no wonder. Immediately it creates an estate your wife can count on. The same policy can build sizable funds – to help put your children through college…to bring you a lifetime retirement income. Because it’s so versatile, so dependable, life insurance should be every man’s financial cornerstone. Make Sure You Have Enough Exactly how much life insurance you need depends on your standard of living, the ages of your children, and other factors. Ask your New York Life Agent for help in figuring the right amount, as well as for facts about New York Life’s Family Plans. With one of these modern policies, a man of 30 can insure his whole family for less than 38 cents a day”.
Source: October 3, 1960 Life magazine.
