Description
Black and white 9 3/4″ x 13 1/2″ ad that is for Mutual Of New York Life Insurance. In this ad the photo is of a scene on a lobster fishing boat and there is one man emptying the net of lobsters and he looks at the camera and says that “These lobsters are my security! Not life insurance!”. Then, below this, he says “But I changed my mind when a MONY man proved I couldn’t do without life insurance…with its guaranteed protection now and cash values later on”. The text of the ad goes on by saying “‘I’m investing all my money in my lobster business’ I told MONY man Tom Sotir. ‘It’ll give my family plenty of security one day. Besides, I can’t spare the cash for life insurance right now’ But Tom pointed out that my wife and five children needed immediate protection my business couldn’t provide, He told me about an inexpensive form of life insurance that gave them this protection. And he showed me how I could convert this insurance later on into the kind that builds cash values I could use for retirement”. This ad goes on with the planning on how and why it was in the best interests of people to get this insurance. The end of this ad says that “MONY Men Care For People. Get in touch with a MONY man near you. Rely on his seasoned judgement to provide you with the finest life and health insurance protection money can buy…from MONY, a leader for 124 years”.
Source: March 10, 1967 Life magazine.
