Description
Dodge – Three color 9 3/4″ x 14″ ad that touts the 1941 Dodge Fluid Drive. At the top of this ad there is a drawing of a Red Dodge sitting there, being admired by a lady dressed up in a green and white dress and the ad says that it is the “Fastest Selling Lowest-Priced Car With Fluid Drive”. The ad headline shouts that “These Famous Features With Dodge Fluid Drive”“ and it lists six of them. It says Safety-Rim Wheels, Full-Floating Ride, Floating Power, Master Hydraulic Brakes, Safety-Steel Body and Finger-Tip Steering. The ad claims that “Here are the famous fundamental features of the Dodge motor car which are now crowned by the great success of Dodge Fluid Drive. These are the unique background advantages which seperate Dodge from all other motor cars in its class and make it, we believe, the greatest value in the world. Countless thousands of enthusiastic owners are always boasting about the dependability of their Dodges – their enduring beauty and the sweetness of their day-to-day performance. None of these leadership results are the product of a day or a year of effort. They have come down the years from within the walls of America’s greatest motor car factory and its world-famous engineering laboratories. When your new Dodge arrives at your door, the whole manufacturing tradition of Dodge arrives with it – to insure, furst, your safety…and after that, your pleasure and satisfaction. These are the exclusive Dodge values on which you may act with the most assured confidence today. We suggest a test ride at your dealer’s”. This ad claims that you could buy a Dodge for $825.
Source: April 28, 1941 Life magazine.
